During -and after- its 34-month duration,
Facilitating women’s access to information more easily with the use of E-Commerce Tools
Implementation: Start:01/11/2021 – End: 29/08/2024

Findings of a new research report issued by Women’s World Banking shows that; there is an important opportunity in online business to increase women’s business growth and access to formal financial services. However, women should overcome well-documented barriers to digital inclusion. Because, e-commerce, social media, digital payment, delivery, and financial service companies are very competitive and women micro-entrepreneurs should be supported in order them to adopt and fully leverage digital platforms for their business, and to provide new financial services that help these entrepreneurs thrive. The better they address the needs and aspirations of this segment, the more likely they will be to retain these customers and grow with the sector.

The outcomes of this project will guide the women entrepreneurs in finding a way out of all the challenges they face in the business world. There are thousands of women entrepreneurs in partner institutions’ networks. Many women have participated face to face training and online courses. Partner institutions have many women entrepreneurs in their networks. M3Cube is in touch with more than a thousand startups. All partners are important partners both locally and nationally. Hundreds of women from partner countries will benefit from the outcomes of this project.

Policies should be implemented to offer job opportunities and solutions to the problems experienced by women entrepreneurs and also women entrepreneurs need consultancy and guidance services in business development processes in order to improve their economic activities. In order to ensure women’s entrepreneurs strengthen in e-commerce, mechanisms aiming to improve the economic activities of women in digital media such as websites, portals and applications should be established. They also need training programs and seminars for improving their e-commerce skills. Through well organized training provided through an e-commerce e-learning platform and a standardized set of e-commerce tools, this project will give its participants an opportunity to take part in labour force. This project will make a big difference for both direct participants of project activities and for the women entrepreneurs all over Europe.

The main objectives of this project are; – Facilitating women’s access to information more easily with the use of E-Commerce Tools, – Improving digital skills of women entrepreneurs regarding e-commerce through E-Commerce E-Learning Platform. – Developing a training program dedicated to women entrepreneurs and offering training solutions according to their needs. – Contributing women’s employment and thus giving them a better chance to reveal their potential. – Certification of e-commerce skills of women entrepreneurs.