Project
Phygital Crafters
Women crafters / micro-sellers from vulnerable groups selling their handicrafts in the PHYsical or diGITAL world
Implementation: Start: 1/11/2025 - End 31/10/2027
Description
The Phygital Crafters project aims to address inclusion and diversity by specifically targeting marginalized women, including migrants, refugees, and women with low qualifications. These groups often face barriers such as language difficulties, unrecognized qualifications, and limited access to the formal labor market.
By providing both craft and digital skills training, the project enables these women to bridge the digital divide and gain the tools needed to start their own businesses.
The Phygital Crafters project addresses a critical gap in support for micro-sellers—particularly women from migrant, refugee, and minority backgrounds—who often work in informal economies without the necessary tools to grow their businesses sustainably. Many of these individuals, despite their valuable contributions to local economies through street vending and online sales, face barriers such as limited access to entrepreneurial education, business networks, and digital tools. Phygital Crafters aims to empower these women by providing them with the skills needed to successfully transition from informal work to formal entrepreneurship, fostering economic independence and social inclusion.
The PHYGITAL CRAFTERS objectives are the following:
- Enhance the professional skills of migrant and minority background micro-sellers, particularly women, across multiple EU countries
- Define the professional profile of micro-sellers by identifying key competencies and skills necessary for success in the micro-seller profession
- Design a micro-credential for micro-sellers by developing a certification that recognizes the skills acquired, aiding the integration of marginalized groups into the formal labor market
- Create an eLearning course on entrepreneurship by designing an accessible, tailored course for women micro-sellers, with a particular focus on migrants and refugees, addressing their unique challenges and opportunities
- Offer a certification scheme for micro-sellers by implementing a certification system to formally acknowledge acquired skills and pursue accreditation for EU recognition
- Provide an assessment methodology by developing an approach to evaluate the skills acquired through the course and certification, ensuring its relevance and impact
- Promote inclusion and accessibility by ensuring that learning materials are culturally and linguistically appropriate, addressing barriers faced by participants
Who do we address?
The target groups of the Phygital Crafters project are:
- Migrant women with limited language skills and non-homologated qualifications
- Women with low qualifications and migrants in marginalized environments
- Refugee women from war-torn countries,particularly from Ukraine
- Unemployed migrant women or those in low-skilled jobs
- Women in need of immediate economic income
- Adult trainers
- Policy makers and the wider audiences
- Social enterprises and local communities